PRACTICE AREA
Media an Marketing
Media and marketing are among the most dynamic sectors in the region. Many media players are currently seeking innovative models of monetisation for their content, while marketing companies are striving to exploit the potential of social networks and other new media. Despite the challenges, major growth opportunities exist.
At PRK we advise on all areas of media and marketing law, in particular:
- Creation and control of advertising content
- Contracts with advertising and PR agencies
- Protection against unfair competition, privacy issues
- Radio and TV broadcasting
- Audio and video on demand, streaming services
- Licensing and monetisation of media content
"Our work in this area is widely recognised. For example, the leading legal publication Chambers Europe describes PRK as 'a local player who leaves an imprint on the area of technology and media'."
A strong legal team on your side
References
We supported a Czech company specialising in advertising, planning and buying media space, comprehensive marketing, PR advisory and media lobbying.
We advised Universal Music Group (UMG) on all Czech law aspects of the sale of Parlophone Label Group to Warner Music Group for GBP 487 million.
We represented Economia, a.s. in connection with the sale of its subsidiary Ecopress a.s., the publisher of the leading Slovak daily Hospodářské noviny.
