PRACTICE AREA
Media an Marketing
Media and marketing are among the most dynamic sectors in the region. Many media players are currently seeking innovative models of monetisation for their content, while marketing companies are striving to exploit the potential of social networks and other new media. Despite the challenges, major growth opportunities exist.
At PRK we advise on all areas of media and marketing law, in particular:
- Creation and control of advertising content
- Contracts with advertising and PR agencies
- Protection against unfair competition, privacy issues
- Radio and TV broadcasting
- Audio and video on demand, streaming services
- Licensing and monetisation of media content
"Our work in this area is widely recognised. For example, the leading legal publication Chambers Europe describes PRK as 'a local player who leaves an imprint on the area of technology and media'."
A strong legal team on your side
References
M&A / Medien und Marketing
GoOut and its majority owner Piletilevi PLG on the acquisition of Ticketstream and Ticketportal from media group Mafra (Kaprain Group). Those acquisitions significantly strengthened our client's position as one of the key players on the ticketing markets in the Czech Republic, Slovakia and Central Europe.
M&A / Medien und Marketing
BB global a.s., a joint-venture of J&T Arch Investments, on the acquisition of a majority stake in BigBoard Praha, the leading outdoor advertising operator in the Czech Republic, from the JOJ Media House group.
We assisted Publicis Groupe in their acquisition of Kindred Group, a large independent digital communications group in the Czech Republic.
We represented Ringier Axel Springer Media in its investment and divestment activities in the media sector in the Czech Republic and Slovakia.
We advised the current Central European leader in the field of internet advertising on merging its Czech and Slovak operations.
