PRACTICE AREA
Media an Marketing
Media and marketing are among the most dynamic sectors in the region. Many media players are currently seeking innovative models of monetisation for their content, while marketing companies are striving to exploit the potential of social networks and other new media. Despite the challenges, major growth opportunities exist.
At PRK we advise on all areas of media and marketing law, in particular:
- Creation and control of advertising content
- Contracts with advertising and PR agencies
- Protection against unfair competition, privacy issues
- Radio and TV broadcasting
- Audio and video on demand, streaming services
- Licensing and monetisation of media content
"Our work in this area is widely recognised. For example, the leading legal publication Chambers Europe describes PRK as 'a local player who leaves an imprint on the area of technology and media'."
A strong legal team on your side
References
We assisted Publicis Groupe in their acquisition of Kindred Group, a large independent digital communications group in the Czech Republic.
We represented Ringier Axel Springer Media in its investment and divestment activities in the media sector in the Czech Republic and Slovakia.
We advised the current Central European leader in the field of internet advertising on merging its Czech and Slovak operations.
We provided comprehensive legal advice to Kerio Technologies on the demerger of its Samepage business.
We advised a group of private investors on setting up the news information server ECHO24.cz. Our mandate included working on the shareholder and management structure, corporate governance, incentive plan and IP.
