PRACTICE AREA
Information and Communication Technology
The Internet and new technologies now form an integral part of most business activities. This has changed the way business is conducted, creating new opportunities and pointing the way forward.
PRK serves clients from all industries that use digital technology, including banks, insurance companies and other financial firms, companies in the pharmaceutical /healthcare and automotive sectors, and media, retail and ICT firms. We provide unparalleled legal support to these clients in a wide array of ICT projects.
Our ICT team provides legal advisory services in many future priority areas for the Czech Republic and Slovakia, in particular:
- Protecting personal data and privacy (GDPR, e-Privacy Regulation, PSD2, online identifiers, etc.)
- Complex IT projects and the supply of IT systems (hardware contracts, development and implementation of software, maintenance services, support)
- Cybersecurity (legal and organisational aspects, security policies, legal risks and responsibilities and how to balance them between stakeholders, regulatory duties, child protection online)
- Industry 4.0, artificial intelligence, robotics
- Autonomous driving and e-mobility
- Big Data (responsibility for data, clouds and private clouds)
- E-government (online justice, consumer disputes, e-communication between public bodies and citizens)
- Financial technology (innovative fintech services, cryptocurrencies, blockchain-based projects)
- E-commerce (online advertising and ad blocking, unfair competition, regulation of online platforms, etc.)
- Computer games, streaming services, audio and video on demand
- Telecommunications (regulatory advice, representation before telecommunication authorities in the Czech Republic and Slovakia)
What the team is known for PRK Partners offers extensive expertise in software development and licensing matters. The team frequently assists clients in various industries with data protection and digitalisation projects. PRK Partners is also adept at handling a range of regulatory matters within the sector. The firm's client base consists of technology and media companies, including startups, as well as universities and pharmaceutical companies. Strengths "We greatly appreciate the drive to innovate and openness to new ways of working and handling our requests." "The team is able to provide seamless, robust and commercially reasonable advice in complex and sophisticated matters."
A strong legal team on your side
References
We worked with the Masaryk University in Brno on a cybersecurity project that aimed to create a conformity assessment body for cybersecurity and artificial intelligence (AI).
We advised a private company on developing a strategic project for cannabis and cannabinoid treatment, particularly with regard to GDPR compliance and regulatory matters such as the selling of medicinal cannabis online.
We supported a client from the automotive industry on data protection issues relating to the client's restructuring of its distribution channels and networks.
We advised a private investor – the founder of private equity fund Mosaic Ventures, well known for its investments in IT startups (e.g. King.com) – and the fund Accel in its investment in the Prague-based startup "Time is Ltd.", which is developing an analytical platform for time-efficiency improvements in larger corporations.
We assisted Publicis Groupe in their acquisition of the Kindred Group, the largest independent digital communications group in the Czech Republic.
